Cookies

Last updated: 29/10/2025
Please read this Cookie Policy carefully. It explains how The Running Bug (“we”, “us”, “our”) uses cookies and similar technologies on our website at www.the-running-bug.com (the “Website”).

A cookie is a small text file saved on your device (computer, tablet or mobile) when you visit a website. Cookies allow the website to recognise your device and record certain information. The rules on cookies are set out in PECR and related guidance. ICO+2ICO+2
We also use similar technologies (for example local storage, device identifiers, pixels) which perform analogous functions by storing or accessing information on your device.

We use cookies and similar technologies for a number of reasons, including:

  • to make the Website work as you would expect (for example, remembering items in your shopping basket or your login session)

  • to remember your preferences and settings so that your next visit is easier and more personalised

  • to analyse how visitors use our Website (so we can improve it)

  • to deliver marketing or advertising which may be relevant to you

  • to measure performance of our website and services

Under PECR, we must:

  • tell you we use cookies;

  • explain what the cookies do and why; and

  • obtain your consent before any cookie (or similar technology) is placed on your device unless the cookie is strictly necessary. ICO+1

Cookies that are strictly necessary (for example enabling you to move around the site, use its features, or maintaining your session) may be set without your consent (but we still explain them). For other types of cookies, we will ask for your consent via a clear banner or pop-up when you first visit. Consent must be freely given, specific, informed, and unambiguous: continuing to browse without giving a choice, pre-ticked boxes or hiding the “reject” option are not acceptable. 

You are free to withdraw or change your consent at any time (see section 9 below). If you refuse or withdraw consent then we may be unable to provide certain features of the Website.

You can control and/or delete cookies via your browser (for example through the “settings” or “preferences” menu). You can delete all cookies already on your device; you can set most browsers to prevent them being placed in the first place; or you can block third-party cookies.

Please note that if you block or delete some cookies, certain parts of the Website may not function as intended (for example shopping basket or login features).

Below is a typical list of the categories of cookies we use, what they are used for and how long they last. (You should insert the exact cookies used on your site, with names, description and expiry — this is a template.)

CategoryPurposeExample cookies / expiry
Strictly necessaryThese cookies are essential for the Website to function. They include, for example, session cookies (keeping you logged in), security cookies.e.g. sessionid – duration: session
Performance / AnalyticsThese cookies collect anonymous information about how visitors use the Website—for example which pages are visited most often, and whether users get error messages. This helps us improve how the site works.e.g. _ga – expires 2 years
FunctionalThese cookies allow the Website to remember choices you make (for example your username, language or region) and provide enhanced features.e.g. language_pref – expires 1 year
Targeting / AdvertisingThese cookies are used to deliver adverts more relevant to you and your interests; they may also be used to limit how many times you see an ad and measure the effectiveness of advertising campaigns. They may be set by us or by third-party advertising networks.e.g. ads_tracking – expires 90 days

We may share your personal data with the following categories of recipients:

  • Service providers – companies that perform services on our behalf (for example payment processors, hosting providers, email-marketing platforms, analytics providers, customer-support platforms).

  • Professional advisers – lawyers, accountants, tax advisers, auditors who require access to your data for the purposes of advice or audit.

  • Regulatory bodies and law-enforcement agencies – where required to do so by law or to protect our rights or those of our users.

If we transfer your personal data outside the UK (or to a country not deemed to provide an adequate level of protection by the UK Government), we will ensure appropriate safeguards are in place (such as standard contractual clauses or other approved mechanisms) and you will be informed of this in advance.

Third-party cookies

In some cases, cookies may be set by third parties when you use the Website. For example: social media plug-ins, advertising networks, analytics providers. We do not control these third-party cookies

We may update our use of cookies from time to time (for example when we add new features or partners). When this happens we will update this Cookie Policy (see “Last updated” date above) and where required we will ask for fresh consent.

If you refuse or disable non-essential cookies (analytics, marketing, functional) then you may still use the Website, but some parts or features may not work as smoothly. For example, we may not be able to remember your settings or provide personalised offers.

You have the right to withdraw your consent at any time (for non-essential cookies) and you may also ask for information about the cookies we set and their purpose. You may change your cookie preferences via the cookie settings link on the Website (for example in the footer) or via the cookie banner settings.
You also have rights under data protection legislation (UK GDPR / Data Protection Act 2018) in relation to personal data processed via cookies — such as access, rectification, erasure. Please see our Privacy Policy for details of your rights.

If you have any questions about this Cookie Policy, our use of cookies or your choices, please contact us at:
Email: info@the-running-bug.com

This Cookie Policy shall be governed by and construed in accordance with the laws of England and Wales and any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.